A new report from Booking.com offers insight into key travel trends for the coming year, with many travelers going beyond sightseeing.
The annual travel forecast report for 2025 highlights the “passport for life” trend.
“Vacations in 2025 will go beyond relaxation, evolving into life-enhancing travel focused on health and wellness,” says Booking.com’s website.
Fifty-two percent of American travelers say they are willing to pay for vacations “designed solely to extend life and improve their overall health,” according to Booking.com.
Ben Harrell, US managing director at Booking.com, told Fox News Digital via email that he sees vacations evolving into something more for travelers than just a time to relax.
“[For] With American travelers willing to pay for vacations designed to improve their overall health and even extend their lifespans, the travel industry is growing to offer transformative experiences such as cryotherapy, body vibrations, red light treatments and stem cell therapies to help people find peace of mind and body that lasts beyond the last few days of the holidays,” said Harrell.
Booking.com sees longevity retreats at the top with 49% of Americans expressing interest in “programs that replace temporary fixes with deeper revitalization,” the website says.
Fifty-seven percent of travelers are looking for wellness practices they can take home, such as learning about sipping coffee on time and exploring IV therapy.
“In 2025, the journey will not end when the journey ends; it will continue as a pathway to a longer, healthier life,” added Harrell.
Booking.com’s report revealed destinations that could fit into the “passport longevity” trend.
The online travel agency suggests Tromsø, Norway, and San Pedro de Atacama, Chile, as top places to look for life-enhancing experiences.
A Booking.com representative told Fox News Digital that these locations “stand out for their pristine natural environment and outdoor activities.”
In Tromsø, travelers can seek rejuvenation through a floating sauna that overlooks an Arctic Cathedral in Pust.
As for San Pedro de Atacama, travelers can enjoy Laguna Cejar and Puritama Hot Springs.
“Both of these sites are focused on wellness, consistent with the goals of longevity retreats,” Harrell said.
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