It’s a big price to pay for a small cup of coffee, but the man behind the pitch promises it won’t leave a bitter aftertaste as it comes with the sweetener of a portion of a dairy farm.
A Scottish dairy is offering what it bills as the most expensive cup in the UK: $344 for a flat white – a double shot of espresso topped with a layer of steamed milk and a short shot of foam .
The pricey cup is actually a benefit for buying shares in Mossgiel Organic Dairy’s fundraising campaign to expand its sustainable operation and produce more milk.
Investors who buy 34 shares in the farm receive a certificate for a flat white which can be bought from this weekend at one of 13 cafes in Scotland that use the dairy’s milk.
“This coffee costs almost 80 times the price of a flat white in the UK – but it’s so much more than just a pretty drink,” said owner Bryce Cunningham. “We know it sounds crazy, but when you break it down, it’s a pretty good deal. How much is the future of agriculture worth?”
The price beats the staggering $335 that Shot London, a coffee bar in the posh Mayfair and Marylebone neighbourhoods, charged for a flat white made with rare beans from Okinawa, Japan.
The Telegraph reported in April that it was the most expensive coffee in Britain.
Before launching the coffee promotion, Cunningham had already raised more than a third of the $379,355 he’s seeking from small investors as he tries to secure a $1,138,066 loan that will help him double operations and expand overseas Scotland and even cafes in London. .
Shareholders also receive other rewards, such as farm tours, milk delivery discounts and invitations to special events. But investors are also given a standard warning that they could lose some or all of the money they invest – except for the coffee.
The tenant farm at Mauchline, about 25 miles south of Glasgow, was farmed in the 18th century by the poet Robert Burns, who wrote “Auld Lang Syne” and many other popular works.
Burns, who is considered Scotland’s national poet, wrote while working in the fields there for two years and his face adorns every glass bottle of Mossgiel milk.
Cunningham, a former service manager for Mercedes-Benz, took over the operation in 2014 after his father and grandfather died in 2014 of terminal illnesses.
Falling milk prices that year and other problems forced him to sell most of the herd and reinvent the business as an organic farm.
He uses a process to “salt” the milk, rather than pasteurize it, which he says gives it the creamier taste and texture of raw milk without the health risks.
Todd Whiteford, one of the owners of The Good Coffee Cartel in Glasgow which is serving up the pricey cups, said they have been using Mossgiel’s milk for several years.
Despite “outrageous bids” from competitors to pass, he said other milk makers could not match the quality and consistency that makes “rounder, smoother and sweeter” cappuccinos, lattes and whites. flat – and better coffee art.
“Theirs is the best. I’ll argue with anyone about that,” Whiteford said.
However, anyone who buys a Mossgiel coffee will get the same cup that other Coffee Cartel customers can buy for $3.98. But Cunningham says there will be a taste of virtue with each elegant cup.
“They will have the self-transcendence that the coffee is doing more good than just buying it differently,” Cunningham said.
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Image Source : nypost.com